Services
Growth that pays for itself
We run paid acquisition for subscription, app and digital businesses across Europe. That includes regulated categories, where ad policies, tracking limits and compliance reviews are part of the daily work. Everything we do is measured against one question: did it make money?
Paid media
Google (Search, Performance Max, YouTube), Meta, TikTok, native and programmatic.
- Account and campaign architecture built around your margins and LTV
- Creative testing with a clear hypothesis per test
- Budget allocation across channels, reviewed weekly against profit, not ROAS alone
- Policy-heavy categories handled: we know how to launch where approvals are slow
Tracking & attribution
If the platforms optimise on bad data, every euro after that is wasted.
- Server-side tracking and conversion APIs (Google, Meta, TikTok)
- Clean event taxonomy from first click to purchase or subscription
- Attribution set-up and audits, including third-party tools
- Reporting dashboards your team will actually open
Funnels & landing pages
- Landing pages, pre-landers and comparison pages built in-house
- A/B testing on the parts that move conversion: offer, layout, proof, speed
- Built by the same people who buy the traffic, so pages and ads are designed together
AI automation for marketing teams
- Reporting agents that pull platform data and write the weekly summary
- Alerts for spend spikes, broken tracking and disapproved ads
- Custom tools built on ad platform APIs and large language models
- Training your team to use AI well in daily work
How we work
Step 1 · 2 weeks
Audit
Accounts, tracking and funnel reviewed; you get a written plan with priorities.
Step 2
Fix the foundation
Tracking and structure first, because everything else depends on them.
Step 3
Grow
Weekly testing and optimisation, monthly review of results against targets.
Engagement models
Fixed-scope audit · monthly retainer · project work (tracking builds, AI tools).
Who we're a good fit for
Businesses already spending on ads (or ready to) that know their unit economics and want a partner who talks in margins.